Please remember, the quotations below are from the SCAM letter from the
“National Homeworkers Association” _not_ by mailscamalert.com.
# 1 Just a few details from the Direct
Marketing Association: Average Net Order rates (those who actually pay for the product or
service you are offering) is between 0.1 and 0.3%! That means if you mailed 10,000 postcards,
you likely get only as much as 30 actual sales! Suppose the product or service offered by this
postcard costs $100 dollars. If you only sent 10,000 cards, you’d still need to get more
than the high average Net Order rate. Generally, the higher the customer cost, the lower the
Order rate. Let’s be very generous and say the cost was only $ 1.00; that should make it
extremely easy for many more people to respond, right? Unfortunately, even with a very generous
Order rate of .5%, you would need to mail over 650,000 cards!
Now, let’s talk a bit more about that $3,267.00 figure. Do you know
how much it would cost to mail 650,000+ postcards? Do you know how much it would cost to print
650,000+ postcards? Do you know how much it would cost to buy a mailing list with 650,000+
addresses? Would you like to have those addresses be sorted to people you think would have a
reasonable expectation to even be a little bit interested in what you are offering? Sure! Just
understand that will cost more, likely very much more!
A big part of your job, and you absolutely must consider this scheme as your
job, is to answer at least the questions in the previous paragraph. Now, realize that these are
simply most of the costs, not all of them, for just one week of mailings. Will those
costs will be more than $3,267.00! Will they even be that low? Will there be enough
money left over to buy groceries that week?
If the outrageous text on this card doesn’t raise any red flags,
hopefully, some of my questions for you will. Lastly, calling the number will almost certainly
mark your phone number as a good one to sell to other phone list compilers! That, alone, is
reason enough to not make the call!
(return to # 1 Red Flag above)